Overview
A project dedicated to adding value to wild eggplant, notably by developing the value chain around the Mendim Me Zon product. It seeks to strengthen production, collection, processing and marketing of this local resource while creating economic opportunities for rural women producers.
Background and rationale
Wild eggplant (“zon”) is a popular local resource with no organised value chain yet. Organising its production and processing makes it possible to offer a quality product, Mendim Me Zon, and turn it into a regular source of income for women.
Problem addressed
Scattered production, unorganised collection, small-scale processing and weak access to distribution channels.
Objectives
- Strengthen and organise wild eggplant production.
- Organise collection from women producers.
- Improve processing and the quality of Mendim Me Zon.
- Develop sales and brand awareness.
Planned activities
- Production support and technical follow-up.
- Setting up collection points.
- Processing, packaging and quality control.
- Promotion at fairs, exhibitions and the festival.
Expected results
- An organised zon value chain, from field to sale.
- Mendim Me Zon better known and more widely distributed.
- Higher incomes for women producers.
Beneficiaries
- Direct
- Wild eggplant producers and processors.
- Indirect
- Rural communities, distributors and consumers.
Needs
- Processing equipment
- Packaging
- Certification and quality
- Distribution
Photos
